Add up the costs you can verify
Include the blank, delivery, artwork, setup, printing, labels and packaging. Check whether to measure your costs with or without VAT based on your own accounting position. Allow for rejected prints and returns.
Divide by sellable shirts
If the run costs £240 and you have 24 sellable shirts, your unit cost is £10. A £20 selling price leaves £10 per shirt before payment fees, marketplace charges, tax and overheads.
Build a reorder plan
Record the exact style, colour, size and printer settings. Use early sales and customer feedback to plan quantities for the next run.
Back to all guides ↗